CGD London
CGD London
CGD London
Client
Branding, ads, emails, creative direction
Services
CGD London came to us under new ownership with a brand that needed completely rebuilding. An established community, a loyal audience, and a name people trusted, but no creative direction, no new products, and no plan.
THE PROBLEM
We started at the foundations. A new brand world built around bold colour, playful typography and a clear visual identity. Then we got into product development, researching, concepting and briefing new titles (Manifest It) and new covers, all the way through to manufacturer level, selecting materials, leathers, linen covers and foil finishes ourselves.
We creative directed and produced two full photoshoots end to end, talent sourcing, styling, hair and makeup, location scouting, the lot. We shot campaigns, created FB ad creatives, ran email marketing and used our connections to get them set up on TikTok Shop with live selling capability. Basically, we helped CGD get the best new start possible.
WHAT WE DID
The audience came back. The new colours became beloved. The products landed.
What the new customers are saying:
"absolutely stunning, printing quality 10/10, packaging 10/10, content clarity 10/10"
"the quality of this book is incredible. i've never ever owned a book so well presented and the pages, it guides you and helps you understand a lot about your stress! i'd definitely recommend"
"i can't praise this journal enough, when you look inside, it's thoughtfully done"
