Pretty Mama
Pretty Mama
Pretty Mama
Client
Email Marketing
Services
Pretty Mama came to us without a single email in their sending history. No flows, no campaigns, no strategy, just a growing community and no owned channel to speak to them.
THE PROBLEM
Rebuilt their flows and ran targeted campaigns to a warm, high-intent audience. We started from nothing and focused on tight segmentation to make the channel work for us.
WHAT WE DID
From 0 in year 1 to £265k and counting. We achieved a 171% increase in revenue, email now accounts for nearly a third of everything they make. Plus, the list has grown from zero to over 10K recipients. Less reliance on paid, more margin, more momentum.
THE RESULTS
265k Email revenue generated
171% Year on year growth
31% Owned revenue percentage
What our client said about it:
“They have been absolutely phenomenal since the day we started working with them. Every email we open is a wow. Our emails went from nothing to ten out of ten. Actually, not even ten out of ten, fifteen out of ten if we’re honest. They are so good.”
