ByHasanat
ByHasanat
By Hasanat
Client
Email Marketing
Services
Fresh off a Shopify migration with no send strategy in place and a list full of cold, imported contacts. Sending was risky, engagement data was meaningless, and there was no way to tell who actually wanted to hear from them.
THE PROBLEM
Cleaned house first. suppressed the cold contacts and built a campaign strategy designed to surface who was genuinely active. Then used that data to build proper segments for their summer launch, with a two-stage early access structure that gave their warmest girls first look.
WHAT WE DID
Email drove 31% of total business revenue in the first full month. The launch alone brought in £20K+ from just two emails. We also dropped the bounce rate from 2.4% to 0.35% and removed cold subscribers.
THE RESULTS
