SKAII
SKAII
SKAII
Client
Email marketing
Services
A pop-up converting at 5.5% into a welcome flow almost nobody was actually reaching. Sign-ups were handed the discount code up front, then drifted, no reason to open the first email, no warm-up, no reason to come back. Campaigns were going out to a cold, unsegmented list and hoping.
THE PROBLEM
Diagnosed the leak, pop-up sign-ups weren't entering the welcome flow at all, and fixed it so every subscriber lands somewhere. Rebuilt the welcome flow to serve email and SMS properly, and moved the discount code inside it so opening the email earns something. Then rebuilt the segmentation, running campaigns to engaged, high-intent audiences instead of the whole list.
WHAT WE DID
Email recipients grew 970%, and Klaviyo-attributed revenue doubled in the same window. The rebuilt pop-up is converting at 5.5%, campaign click-through rate hit 6.97% and flow open rates sit at 56%, all benchmarked as excellent against their industry.
THE RESULTS
