For a lot of founders, Black Friday is a wee bit intimidating. The competition is FIERCE. You’ll be buried in inboxes if you haven’t spent this time becoming their fave brand to open emails from, and ads too can get lost in a sea of noise.

Your welcome flow is the most important automation you'll ever set up.

I always think of it like a hotel reception. You've booked, you've travelled, you feel gross from the flight, and then you walk into a good reception and you just know what your stay is going to be like. Someone greets you, there's a glass of something cold in your hand, everything is beautiful. You haven't seen your room yet, but you already know it's going to be lovely.

So you’ve set up your email marketing, you’ve got your flows sorted and now you’re staring at a blank campaign wondering what the hell you’re meant to send?

Don’t worry, we’ve got you.

It’s so easy to make a mistake like this, but once people notice, your brand could lose all loyalty - overnight.