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Klaviyo Welcome Flow: The Emails Your New Customers Actually Need

Your welcome flow is the most important automation you'll ever set up.

I always think of it like a hotel reception. You've booked, you've travelled, you feel gross from the flight, and then you walk into a good reception and you just know what your stay is going to be like. Someone greets you, there's a glass of something cold in your hand, everything is beautiful. You haven't seen your room yet, but you already know it's going to be lovely.

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