Khanum's
Khanum's
Khanum’s
Client
Email marketing & Instagram stories
Services
Heading into Q4 with email flows that weren't pulling their weight. The client wanted that quarter to be their most profitable yet and bring that through to Instagram, too.
THE PROBLEM
Rebuilt their flows and ran targeted campaigns to a warm, high-intent audience. Created Instagram stories that followed the email marketing storytelling.
WHAT WE DID
Email revenue went from £25K to £78.5K in a single quarter, and their owned revenue share jumped from 35% to 49%. More money, more margin, less dependence on paid. The Instagram stories kept engagement up, helped the account stay relevant in their follower’s feeds and encouraged more people to sign up to email.
THE RESULTS
78.5K email revenue in one quarter
49% owned revenue percentage
3.1x in revenue growth
What our client said about it:
“Honestly I cannot emphasise enough their level of professionalism, reliability, creative vision, execution, planning, strategy, over communication, ability to understand my vision and take on feedback AND to top it off they are the nicest, friendliest, empathetic, kindest women to work with. I always said this to them; working with Beth & Holly was like a breath of fresh air”
