Lallie London

Client

Branding

Services

Lallie London's heritage and royal pedigree had earned them features in Tatler, but their branding hadn't quite kept pace with their reputation. They needed a refresh that brought in a hint of modernity while staying true to the classic British style they're known for, plus one clear document that kept everyone working with the brand on the same page.

THE PROBLEM

We defined their brand essence, voice and positioning from the ground up, then built that out into a refined colour palette, new typography pairing, brand new logo and logo system, custom iconography, and a full visual direction for photoshoots, all pulled together into one set of brand guidelines.

WHAT WE DID

A heritage brand that **now feels just as current as it does timeless,** with one clear playbook that keeps Lallie London looking and feeling like Lallie London, wherever it shows up.

Let's chat about branding

Lallie London

Lallie London Lallie London

A heritage brand that now feels just as current as it does timeless, with one clear playbook that keeps Lallie London looking and feeling like Lallie London, wherever it shows up.

Khanum's

Pretty Mama

OBSESSD.

Lallie London

A heritage brand that **now feels just as current as it does timeless,** with one clear playbook that keeps Lallie London looking and feeling like Lallie London, wherever it shows up.